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~isPartOf:"The journal of brand management : an international journal"
~subject:"brand loyalty"
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brand loyalty
Emotion
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The journal of brand management : an international journal
Global business review
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Psychology & marketing
2
Cogent business & management
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Economic research
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of technology marketing : IJTMkt
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international commerce, economics and policy
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing for higher education
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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Pakistan journal of commerce and social sciences
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Paradigm : the journal of Institute of Management Technology
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Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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2
I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
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