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~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz in Zeitschrift"
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Social Web
67
Social web
67
Brand management
57
Markenführung
57
Consumer behaviour
39
Konsumentenverhalten
39
Brand image
38
Markenimage
38
Internet marketing
32
Online-Marketing
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social media
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Carlson, Jamie
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The journal of brand management : an international journal
Journal of business research : JBR
474
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
International journal of internet marketing and advertising : IJIMA
156
Information systems research : ISR
152
Journal of management information systems : JMIS
132
Tourism management : research, policies, practice
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Psychology & marketing
104
Journal of advertising research
100
Industrial marketing management : the international journal for industrial and high-tech firms
97
Journal of marketing communications
97
The journal of media economics
92
Business horizons
91
International journal of business information systems : IJBIS
91
International journal of advertising : the review of marketing communications
90
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Journal of internet commerce
87
Management information systems : mis quarterly
86
Electronic commerce research
84
International journal of hospitality management
84
Journal of marketing management : MM
79
Journal of travel and tourism marketing
78
Journal of media business studies
77
Journal of promotion management : innovations in planning and applied research
74
HMD : Praxis der Wirtschaftsinformatik
73
Journal of information & knowledge management : JIKM
73
International journal of electronic commerce : IJEC
71
International journal of electronic marketing and retailing : IJEMR
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
69
The journal of product & brand management
69
Journal of marketing
68
Cogent business & management
67
Journal of electronic commerce research : JECR
67
International journal of technology marketing : IJTMkt
65
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
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ECONIS (ZBW)
68
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
4
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
5
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
6
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
7
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
8
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
9
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
10
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
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