//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumers"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Consumers
3
Markenführung
3
Verbraucher
3
Brand image
2
Markenimage
2
Advertising music
1
American
1
Amerikanisch
1
Bibliometrics
1
Bibliometrie
1
Chinese
1
Chinesisch
1
Consumer behaviour
1
Corporate culture
1
Corporate reputation
1
Criticism
1
Cultural identity
1
Firmenimage
1
Interpersonal comparison of utility
1
Interpersoneller Nutzenvergleich
1
Japanese
1
Japanisch
1
Konsumentenverhalten
1
Kritik
1
Kulturelle Identität
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Music
1
Musik
1
Personality psychology
1
Persönlichkeitspsychologie
1
Präferenztheorie
1
Social Web
1
Social web
1
Stakeholder
1
Takeover
1
Theory of preferences
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Collection of articles of several authors
Konferenzschrift
Article in journal
4
Language
All
English
4
Author
All
Carvalho, Leonor Vacas de
1
Chou, Naichieh
1
Chou, Ting-jui
1
Costa, Patricio
1
Gustafsson, Clara
1
Jie, Yun
1
Kucuk, S. Umit
1
Lencastre, Paulo de
1
Machado, Joana César
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
International journal of consumer studies
26
Journal of business research : JBR
13
Marketing theory
12
Journal of advertising
9
Journal of advertising research
9
European journal of marketing : EJM
8
Journal of marketing management : MM
8
Journal of retailing and consumer services
8
Socio-economic review
8
The American economic review
8
The journal of consumer marketing
8
Food policy : economics planning and politics of food and agriculture
7
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
7
Handelsforschung
6
International journal of wine business research : IJWBR
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of customer behaviour
5
The economic journal : the journal of the Royal Economic Society
5
Applied economics
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
European research studies
4
International economic review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Qualitative market research : an international journal
4
SAGE benchmarks in culture and society
4
The electricity journal
4
African journal of business and economic research : AJBER
3
Asia Pacific journal of marketing and logistics
3
Business economics : the journal of the National Association for Business Economists
3
California management review
3
Eastern economic journal
3
Health affairs : at the intersection of health, health care, and policy
3
International journal of economic perspectives : IJEP
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
International journal of wine business research
3
Journal of agricultural economics
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
2
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
Saved in:
3
Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César
;
Lencastre, Paulo de
;
Carvalho, …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
Saved in:
4
Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->