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~isPartOf:"The journal of brand management : an international journal"
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Emotion
41
Brand management
36
Markenführung
36
Consumer behaviour
33
Konsumentenverhalten
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Brand
27
Markenartikel
27
Brand image
25
Markenimage
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Beziehungsmarketing
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Relationship marketing
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Personality psychology
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Persönlichkeitspsychologie
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Brand hate
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India
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Luxury goods
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Luxusgüter
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affect
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brand love
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branding
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Fetscherin, Marc
2
Grappi, Silvia
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Sarkar, Abhigyan
2
Sierra, Jeremy J.
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Taute, Harry A.
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Zarantonello, Lia
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Abdelwahab, Dalia
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Cheikhrouhou, Soumaya
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The journal of brand management : an international journal
Journal of business research : JBR
234
International journal of hospitality management
172
Journal of retailing and consumer services
153
Journal of business ethics : JOBE
103
Tourism management : research, policies, practice
91
Psychology & marketing
83
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Academy of Management journal : AMJ
62
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of travel and tourism marketing
55
Journal of business and psychology
54
International journal of contemporary hospitality management
49
Journal of vocational behavior
49
Journal of hospitality marketing & management
48
SpringerLink / Bücher
48
Journal of behavioral decision making
47
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of economic behavior & organization : JEBO
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
The journal of services marketing
45
The service industries journal
43
Tourism management perspectives : TMP
43
Journal of managerial psychology
42
Journal of marketing research : JMR
41
Human relations
40
European journal of marketing : EJM
39
The Academy of Management review : AMR
39
The journal of product & brand management
39
Discussion paper series / IZA
38
Research companion to emotion in organizations
36
Cogent business & management
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Leadership & organization development journal
34
Marketing letters : a journal of research in marketing
34
Journal of marketing management : MM
31
International journal of consumer studies
30
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ECONIS (ZBW)
41
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
It takes a village : examining how and when brand-specific transformational leadership affects employees in internal brand management
Xiong, Lina
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10014326926
Saved in:
5
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
6
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
7
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
8
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
9
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
10
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
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