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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Social Web"
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The journal of business & industrial marketing
The journal of product & brand management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Corporate board : role, duties & composition; accountability, responsability, committment
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Corporate communications : an international journal
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of contemporary hospitality management
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Journal of global fashion marketing : JGfM
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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
2
The role of digital channels in industrial
marketing
communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
3
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
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