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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The journal of services marketing"
~person:"Ramaseshan, B."
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The journal of business & industrial marketing
The journal of services marketing
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Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
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