Investigating status demotion in hierarchical loyalty programs
B. Ramaseshan, and Robyn Ouschan
| Year of publication: |
2017
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|---|---|
| Authors: | Ramaseshan, B. ; Ouschan, Robyn |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 6, p. 650-661
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| Subject: | Customer loyalty | Social identity theory | Social comparison theory | Customer status demotion | Equity theory | Hierarchical loyalty programs | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Kundenbindung | Customer retention | Sozialpsychologie | Social psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-11-2016-0377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801641