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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The service industries journal"
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Bundling strategy
32
Leistungsbündel
32
Electronic Banking
15
Electronic banking
15
Business services
12
Industrie
12
Manufacturing industries
12
Unternehmensdienstleistung
12
Dienstleistungssektor
11
Service industry
11
Servitization
10
Consumer behaviour
9
Konsumentenverhalten
9
Lieferantenmanagement
8
Supplier relationship management
8
B-to-B-Marketing
7
Business-to-business marketing
7
Selling
7
Verkauf
7
Dienstleistungsqualität
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Service quality
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Absatz
5
Beziehungsmarketing
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Business model
5
Confidence
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Dienstleistungsmanagement
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Geschäftsmodell
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Großbritannien
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Innovation adoption
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Innovationsakzeptanz
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Relationship marketing
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Sales
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Service management
5
United Kingdom
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Vertrauen
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Kowalkowski, Christian
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The journal of business & industrial marketing
The service industries journal
SpringerLink / Bücher
141
Industrial marketing management : the international journal for industrial and high-tech firms
116
NBER working paper series
85
Journal of business research : JBR
83
Working paper / National Bureau of Economic Research, Inc.
83
NBER Working Paper
64
The international journal of bank marketing : IJBM
64
International journal of production economics
62
Journal of retailing and consumer services
62
International journal of electronic finance : IJEF
61
Journal of payments strategy & systems
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Discussion paper / Centre for Economic Policy Research
43
European journal of operational research : EJOR
43
Journal of banking & finance
43
International journal of production research
42
Journal of digital banking
42
International journal of business information systems : IJBIS
39
Springer eBook Collection
39
Die Bank
38
Journal of financial services marketing : JFSM
38
Journal of financial economics
37
Finance research letters
35
Health marketing quarterly
34
Research
34
Europäische Hochschulschriften / 5
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Pacific-Basin finance journal
32
Gabler Edition Wissenschaft
30
Springer eBook Collection / Business and Economics
29
International journal of bank marketing
28
International journal of industrial organization
28
The journal of industrial economics
27
Journal of service management
26
The Oxford handbook of international trade law
26
Technological forecasting & social change : an international journal
25
The journal of corporate finance : contracting, governance and organization
25
Discussion papers / CEPR
24
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ECONIS (ZBW)
56
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1
Digital servitization journey in small- and medium-sized enterprises : the contribution of knowledge-intensive business firms
Rapaccini, Mario
;
Paiola, Marco
;
Cinquini, Lino
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1362-1375
Persistent link: https://www.econbiz.de/10014276781
Saved in:
2
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
3
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
4
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
5
Brushing up on time-honored sales skills to excel in tomorrow's environment
Razmak, Jamil
;
Pitzel, Joseph William
;
Belanger, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 701-723
Persistent link: https://www.econbiz.de/10014227494
Saved in:
6
The impact of servitization on manufacturing firms' market power : empirical evidence from China
Zhang, Junnan
;
Sun, Xiaohua
;
Dong, Yan
;
Fu, Lin
;
Zhang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 609-621
Persistent link: https://www.econbiz.de/10013539356
Saved in:
7
Service innovation in medical device manufacturers : does the digitalization matter?
Smania, Guilherme Sales
;
Mendes, Glauco Henrique de Sousa
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 578-593
Persistent link: https://www.econbiz.de/10013165195
Saved in:
8
Online customer relationships : switching cost drivers for different relationship lengths
Al-Hawari, Mohd Ahmad
- In:
The service industries journal
42
(
2022
)
1/2
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013167405
Saved in:
9
The interplay between product innovation and servitization : the mediating role of digitalization
Vilkas, Mantas
;
Bikfalvi, Andreas
;
Rauleckas, Rimantas
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2169-2184
Persistent link: https://www.econbiz.de/10013455393
Saved in:
10
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
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