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~isPartOf:"The journal of business & industrial marketing"
~person:"Anaza, Nwamaka A."
~person:"Cobelli, Nicola"
~person:"Eggert, Andreas"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
5
Relationship marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Lieferantenmanagement
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Consumer behaviour
3
Konsumentenverhalten
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2
Loyalty
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Brand image
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Brand management
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Business-to-Business marketing
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Conflict
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Customer orientation
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Customer service
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Customer value
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Dienstleistungsmarketing
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Ethiopia
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Marketingmanagement
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Organizational buying decision-making framework
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Salespeople
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Anaza, Nwamaka A.
Cobelli, Nicola
Eggert, Andreas
Svensson, Göran
5
Kowalkowski, Christian
3
Schwepker, Charles H. <Jr.>
3
Ballantyne, David
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Bettis-Outland, Harriette
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Betts-Outland, Harriette
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Cabanelas, Pablo
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Høgevold, Nils
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Nyadzayo, Munyaradzi
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Nyadzayo, Munyaradzi W.
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O'Toole, Thomas
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Otero-Neira, Carmen
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Padin, Carmen
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Sharma, Neeru
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Singh, Ramendra
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
6
Kaiserslauterer Schriftenreihe Marketing
5
Journal of marketing
2
Journal of service research : JSR
2
Applied Marketing Science /Angewandte Marketingforschung
1
Creating and managing superior customer value
1
Electronic Services
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Handbuch Kundenbindungsmanagement
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
Journal of service research
1
Kundenbeziehungen im Dienstleistungsbereich
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Psychology & marketing
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
SpringerLink / Bücher
1
The TQM journal : the international review of organizational improvement
1
The journal of services marketing
1
The journal of supply chain management : a global review of purchasing and supply
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
Saved in:
2
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
3
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
4
Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
Saved in:
5
Benchmarking the impact of customer share in key-supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
;
Hollmann, Sabine
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 154-160
Persistent link: https://www.econbiz.de/10009524605
Saved in:
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