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~isPartOf:"The journal of business & industrial marketing"
~person:"Cobbs, Joe"
~person:"Jensen, Jonathan A."
~person:"Kang, Taeahn"
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Cobbs, Joe
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The journal of business & industrial marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of business research : JBR
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
Business horizons
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
2
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
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