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~isPartOf:"The journal of business & industrial marketing"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Erfolgsfaktor"
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B-to-B-Marketing
Beziehungsmarketing
Erfolgsfaktor
Brand management
36
Markenführung
36
Brand image
18
Markenimage
18
Business-to-business marketing
17
Lieferantenmanagement
15
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15
Relationship marketing
12
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Dash, Satyabhusan
2
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Arzubiaga, Unai
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Bourlakis, Michael
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Brandão, Amélia
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The journal of business & industrial marketing
Journal of business research : JBR
143
The journal of product & brand management
105
Journal of retailing and consumer services
104
The journal of brand management : an international journal
90
Industrial marketing management : the international journal for industrial and high-tech firms
72
SpringerLink / Bücher
51
International journal of hospitality management
42
Marketing intelligence & planning
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Cogent business & management
26
European journal of marketing : EJM
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
Journal of strategic marketing
24
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of the Academy of Marketing Science
14
The journal of services marketing
14
Business horizons
13
European journal of marketing
13
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of consumer marketing
13
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of service management
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Gabler Edition Wissenschaft
11
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
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ECONIS (ZBW)
21
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
4
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
5
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
6
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
7
Exploring success factors of marketing in private healthcare organizations : evidence from Lebanon
Arzubiaga, Unai
;
Schiavone, Francesco
;
Mohamad, Talal Ali
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1734-1744
Persistent link: https://www.econbiz.de/10013401921
Saved in:
8
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
9
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
10
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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