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~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Schätzung"
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Beziehungsmarketing
Schätzung
Erfolgsfaktor
22
Success factor
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Lieferantenmanagement
7
Relationship marketing
7
Supplier relationship management
7
Business-to-business marketing
6
B-to-B-Marketing
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Innovation
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New product development
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Produktentwicklung
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Electronic Commerce
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Marketingmanagement
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Success factors
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1
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1
Tih, Siohong
1
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1
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1
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The journal of business & industrial marketing
Gabler Edition Wissenschaft
31
SpringerLink / Bücher
22
Betriebswirtschaftslehre für Technologie und Innovation
13
Europäische Hochschulschriften / 5
12
Springer eBook Collection / Business and Economics
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of electronic customer relationship management : IJECRM
8
Journal of business economics : JBE
8
Gabler Edition Wissenschaft / Entrepreneurship
7
Gabler-Edition Wissenschaft
7
Neue betriebswirtschaftliche Forschung : Nbf
7
DUV / Wirtschaftswissenschaft
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
5
International journal of project management : the journal of The International Project Management Association
5
Journal of business research : JBR
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Wirtschaftswissenschaft
5
Betriebswirtschaftliche Forschung zur Unternehmensführung
4
Discussion paper
4
Discussion paper series / IZA
4
Gabler Edition Wissenschaft / Betriebswirtschaftliche Studien in forschungsintensiven Industrien
4
Hamburger Schriften zur Marketingforschung
4
Journal of strategic marketing
4
Research
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Working paper / National Bureau of Economic Research, Inc.
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Arbeitsbericht / Universität Lüneburg, Fachbereich Wirtschafts- und Sozialwissenschaften
3
Berichte aus der Betriebswirtschaft
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Betriebswirtschaftliche Abhandlungen
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Customer Relationship Management : the ultimate guide to efficient use of CRM
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Gabler Edition Wissenschaft / Marktorientierte Unternehmensführung und Internetmanagement
3
Journal of international business and economics : JIBE
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
3
Schriftenreihe innovatives Dienstleistungsmanagement
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ECONIS (ZBW)
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1
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
2
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
3
Prototyping, customer involvement, and speed of information dissemination in new product success
Tih, Siohong
;
Kok-Kee Wong
;
Lynn, Gary S.
;
Reilly, …
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10011496528
Saved in:
4
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
The impact of salesperson customer orientation on sales performance via mediating mechansim
Singh, Rakesh
;
Vengopal, Pingali
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 594-607
Persistent link: https://www.econbiz.de/10011339841
Saved in:
6
New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing
;
Tong, Canon
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
Saved in:
7
The impact of customer participation on NPD performance : the mediating role of inter-organisation relationship
Lin, Ming-ji James
;
Huang, Chin-hua
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009723096
Saved in:
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