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~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand equity"
~subject:"Corporate reputation"
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Brand equity
Corporate reputation
Brand image
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Markenimage
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Brand management
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Markenführung
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Consumer behaviour
12
Konsumentenverhalten
12
B-to-B-Marketing
11
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Beziehungsmarketing
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Relationship marketing
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Brand
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Markenartikel
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Brand loyalty
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Customer satisfaction
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Kundenzufriedenheit
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Markentreue
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Marketing management
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Marketingmanagement
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Sportmarketing
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Sports marketing
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Brand architecture
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Capability
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Emotion
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Industrial branding
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Lieferkette
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Elsäßer, Marc
1
Hu, Bin
1
Jiang, Yanxin
1
Kim, Changju
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Shabbir, Rizwan
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Viardot, Eric
1
Wirtz, Bernd W.
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Zhang, Jing
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Zhu, Miao
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The journal of business & industrial marketing
Journal of business research : JBR
63
The journal of brand management : an international journal
28
Journal of retailing and consumer services
25
The journal of product & brand management
23
European journal of marketing : EJM
16
International journal of hospitality management
16
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
Journal of business ethics : JOBE
12
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International marketing review
9
Journal of travel and tourism marketing
9
Tourism management : research, policies, practice
9
The journal of consumer marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Journal of air transport management
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of sports marketing & sponsorship
5
Journal of marketing communications
5
Qualitative market research : an international journal
5
Corporate communications : an international journal
4
Economic research
4
European journal of management and business economics : EJM&BE
4
International journal of contemporary hospitality management
4
International journal of retail & distribution management
4
Journal of financial services marketing : JFSM
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of services marketing
4
Academia : revista Latinoamericana de administración
3
Australasian marketing journal
3
Corporate reputation review
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ECONIS (ZBW)
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1
Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits
Kim, Changju
;
Hu, Bin
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1903-1914
Persistent link: https://www.econbiz.de/10013401997
Saved in:
2
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
3
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
4
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
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