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~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~subject:"Selling"
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Marketingmanagement
Pricing strategy
Selling
B-to-B-Marketing
235
Business-to-business marketing
235
Lieferantenmanagement
150
Supplier relationship management
150
Relationship marketing
86
Beziehungsmarketing
85
Marketing management
46
E-commerce
27
Electronic Commerce
27
Salespeople
26
Verkaufspersonal
26
Consumer behaviour
25
Customer satisfaction
25
Konsumentenverhalten
25
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25
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22
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21
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21
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20
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19
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17
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16
Customer integration
15
Industrial marketing
15
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15
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14
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Garry, Tony
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
141
Journal of business-to-business marketing
31
Journal of business research : JBR
24
Innovation in pricing : contemporary theories and best practices
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of personal selling & sales management
9
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
Gabler Edition Wissenschaft
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of personal selling & sales management : JPSSM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Handbook of business-to-business marketing
5
Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Asia Pacific journal of marketing and logistics
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of revenue and pricing management
4
essentials
4
Business horizons
3
Business-to-Business-Marketing
3
Europäische Hochschulschriften / 5
3
Gabler Research
3
Innovatives Industriegütermarketing
3
Journal of customer behaviour
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Lehrbuch
3
Manufacturing & service operations management : M & SOM
3
Research
3
Technischer Vertrieb
3
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
2
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ECONIS (ZBW)
67
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21
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
22
Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva
;
Hochstein, Bryan
;
Nagel, Duane
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
Saved in:
23
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
24
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
25
Why do SMEs switch suppliers?
López-Jáuregui, Angel
;
Martos-Partal, Mercedes
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1463-1474
Persistent link: https://www.econbiz.de/10013401735
Saved in:
26
Thirty years of the Journal of business & industrial marketing : a bibliometric analysis
Valenzuela, Leslier Maureen
;
Merigo, Jose Maria
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Saved in:
27
Buyer versus salesperson expectations for an initial B2B sales meeting
Kaski, Timo Arvid
;
Hautamaki, Pia
;
Pullins, Ellen
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10011609274
Saved in:
28
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
29
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
30
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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