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~isPartOf:"The journal of business & industrial marketing"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Leistungssystem-Marketing"
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Relationship marketing
Bundling strategy
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Leistungsbündel
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Industrie
10
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10
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8
Unternehmensdienstleistung
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
4
International journal of technology management : IJTM
3
Journal of revenue and pricing management
3
International journal of business environment : IJBE
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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California management review
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Der Markt : international journal of marketing
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International journal of business performance management
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International journal of hospitality management
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International journal of information systems and change management : IJISCM
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International journal of knowledge management studies : IJKMS
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International journal of operations & production management
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International journal of product lifecycle management : IJPLM
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International journal of revenue management : IJRM
1
International journal of services and operations management
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International journal of services and operations management : IJSOM
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Journal of business market management : JBM
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Journal of business-to-business marketing
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Journal of management & governance
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Journal of management science and engineering
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managing service quality : MSQ ; an international journal
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
2
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
3
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
Saved in:
4
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
Saved in:
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