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~isPartOf:"The journal of business & industrial marketing"
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The journal of business & industrial marketing
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Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
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2023
Persistent link: https://www.econbiz.de/10014314174
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2
Special issue: industrial marketing in healthcare
Schiavone, Francesco
(
ed.
);
Leone, Daniele
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013401792
Saved in:
3
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
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4
Innovation in B2B networks
Cantù, Chiara
(
contributor
)
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2015
Persistent link: https://www.econbiz.de/10011342387
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5
B2B research and managerial relevance
Åge, Lars-Johan
(
contributor
)
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2014
Persistent link: https://www.econbiz.de/10010422017
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6
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
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2014
Persistent link: https://www.econbiz.de/10010248158
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7
Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009672510
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8
Business-to-business (B2B) marketing practices in India
Singh, Ramendra
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009558498
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9
Emerging frontiers within B2B marketing: understanding customer needs and managing the customer experience
Rich, Michael K.
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10003976034
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10
Business-to-business marketing in the 21st century
Garry, Tony
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10008655561
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