Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
guest editors: Helen McGrath, Thomas O'Toole, Conor Drummond
| Alternative title: | Social media in business-to-business interaction, engagement, co-creation, and communication |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | McGrath, Helen (ed.) ; O'Toole, Thomas (ed.) ; Drummond, Conor (ed.) |
| Publisher: |
[Bradford] : Emerald |
| Subject: | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Extent: | 1 Online-Ressource (Seite 1601-1765) Illustrationen |
|---|---|
| Series: | The journal of business & industrial marketing ; volume 38, issue 8 (2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314174