Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
Helen McGrath, Thomas O'Toole, Conor Drummond
| Alternative title: | Social media in business-to-business interaction, engagement, co-creation, and communication |
|---|---|
| Year of publication: |
2023
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| Authors: | McGrath, Helen ; O'Toole, Thomas ; Drummond, Conor |
| Subject: | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2023-606 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314173