//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
9
Supplier relationship management
9
B-to-B-Marketing
7
Beziehungsmarketing
7
Business-to-business marketing
7
Relationship marketing
7
Bundling strategy
3
Leistungsbündel
3
Betriebliche Wertschöpfung
2
Customer value
2
Finland
2
Finnland
2
Greece
2
Griechenland
2
Industrie
2
Kundenwert
2
Manufacturing industries
2
Marketing management
2
Marketingmanagement
2
Physical distribution
2
Value creation
2
Vertrieb
2
1995-2008
1
Agro-industry
1
Agroindustrie
1
Auftragsfertigung
1
Baukeramik
1
Bewertung
1
Bicycle racing
1
Building ceramics
1
Business improvement
1
Business network
1
Business process improvement
1
Business process management
1
Capital goods industry
1
China
1
Comparison
1
Coordination
1
Customer lifetime value
1
Dienstleistung
1
more ...
less ...
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Fallstudie
Article in journal
605
Aufsatz in Zeitschrift
605
Case study
19
Collection of articles of several authors
19
Sammelwerk
19
Conference proceedings
3
Konferenzschrift
3
Aufsatzsammlung
2
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
19
Author
All
Kowalkowski, Christian
3
Ulkuniemi, Pauliina
2
Al-Kwifi, Sam O.
1
Benijts, Tim
1
Biggemann, Sergio
1
Dixit, Ashutosh
1
Edvardsson, Bo
1
Engelseth, Per
1
Fang, Shih-chieh
1
Feng, Junwei
1
Fiol, Luis J. Callarisa
1
García, Javier Sánchez
1
Gebauer, Heiko
1
Holmlund, Maria
1
Kindström, Daniel
1
Lagae, Wim
1
Lamprinopoulou, Chrysoula
1
Mainela, Tuija
1
McNaughton, Rod B.
1
Nordigården, Daniel
1
Nordin, Fredrik
1
Papavassiliou, Nikolaos
1
Pekkarinen, Saara
1
Rahikka, Emmi
1
Rehme, Jakob
1
Salo, Jari
1
Sloev, Igor
1
Strandvik, Tore
1
Su, Hwan-yann
1
Tena, Miguel A. Moliner
1
Tregear, Angela
1
Tretyak, Olga A.
1
Tukel, Oya I.
1
Vanclooster, Benedict
1
Wendelin, Robert
1
Young, Chaur-shiuh
1
Zolkiewski, Judy M.
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
33
Harvard-Business-Manager : das Wissen der Besten
31
Gabler Edition Wissenschaft
22
City branding : theory and cases
18
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Entrepreneurship marketing : principles and practice of SME marketing
16
Lehrbuch
16
Research
15
Best practice der Markenführung
14
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
13
Building corporate identity, image and reputation in the digital era
13
Cases on branding strategies and product development : successes and pitfalls
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
12
Cases on innovations in educational marketing : transnational and technological strategies
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Journal of marketing management : MM
11
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
11
Marketing intelligence & planning
11
Employer Branding : Arbeitgeber positionieren und präsentieren
10
Field guide to case study research in business-to-business marketing and purchasing
10
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
10
Services marketing cases in emerging markets : an asian perspective
10
Cases on strategic social media utilization in the nonprofit sector
9
Journal of vacation marketing : an international journal
9
Supply chain management : an international journal
9
The journal of brand management : an international journal
9
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
8
Case studies on MNCs in India
8
Global business and organizational excellence : a review of research & best practices
8
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
8
Journal of purchasing and supply management
8
Marketing management : a cultural perspective
8
The marketing review
8
Tourism management : research, policies, practice
8
Customer-centric marketing strategies : tools for building organizational performance
7
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
2
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Saved in:
3
Personal interaction and customer relationship management in project business
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10009723083
Saved in:
4
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
5
Customer flow : evaluating the long-term impact of
marketing
on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
6
Developing the value perception of the business customer through service modularity
Rahikka, Emmi
;
Ulkuniemi, Pauliina
;
Pekkarinen, Saara
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009272394
Saved in:
7
Inter-firm relations in SME clusters and the link to
marketing
performance
Lamprinopoulou, Chrysoula
;
Tregear, Angela
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 421-429
Persistent link: https://www.econbiz.de/10009272349
Saved in:
8
The influence of sport leagues on the business-to-business
marketing
of teams : the case of professional road cycling
Benijts, Tim
;
Lagae, Wim
;
Vanclooster, Benedict
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 602-613
Persistent link: https://www.econbiz.de/10009410777
Saved in:
9
Problems of distribution and market orientation in the fishery sector in Greece
Papavassiliou, Nikolaos
- In:
The journal of business & industrial marketing
25
(
2010
)
7
,
pp. 556-566
Persistent link: https://www.econbiz.de/10008749921
Saved in:
10
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->