//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Investitionsgütermarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
7
Business-to-business marketing
7
Beziehungsmarketing
3
Relationship marketing
3
1995-2008
1
Agro-industry
1
Agroindustrie
1
Bicycle racing
1
Bundling strategy
1
Business network
1
Coordination
1
Dienstleistung
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Finland
1
Finnland
1
Firm performance
1
Greece
1
Griechenland
1
Industrie
1
KAM program
1
KMU
1
Key account management
1
Key accounts
1
Key-Account-Management
1
Koordination
1
Leistungsbündel
1
Manufacturing industries
1
Medical device industry
1
Medical technology
1
Medizinprodukteindustrie
1
Medizintechnik
1
Modularisierung
1
Modularity
1
Multinational companies
1
Multinationales Unternehmen
1
New product development
1
Physical distribution
1
Product life cycle
1
Produktentwicklung
1
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Fallstudie
Article in journal
233
Aufsatz in Zeitschrift
233
Collection of articles of several authors
8
Sammelwerk
8
Case study
7
Aufsatzsammlung
2
more ...
less ...
Language
All
English
7
Author
All
Kowalkowski, Christian
2
Ulkuniemi, Pauliina
2
Al-Kwifi, Sam O.
1
Benijts, Tim
1
Kindström, Daniel
1
Lagae, Wim
1
Lamprinopoulou, Chrysoula
1
Mainela, Tuija
1
McNaughton, Rod B.
1
Nordigården, Daniel
1
Nordin, Fredrik
1
Pekkarinen, Saara
1
Rahikka, Emmi
1
Rehme, Jakob
1
Tregear, Angela
1
Vanclooster, Benedict
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
9
Field guide to case study research in business-to-business marketing and purchasing
8
Harvard-Business-Manager : das Wissen der Besten
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
3
Enterprise & society : the international journal of business history
2
Gabler Research
2
Harvard business review : HBR
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Psychology & marketing
2
Research
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS - advanced marketing series
1
Academy of Management journal : AMJ
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Case studies in Asian management
1
Contemporary issues in social media marketing
1
Context and semantics for knowledge management : technologies for personal productivity
1
Customer-centric marketing strategies : tools for building organizational performance
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Duisburger betriebswirtschaftliche Schriften
1
ERIM report series research in management
1
Economies et sociétés ; 45,4
1
Entwicklungen des Investitionsgütermarketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European journal of marketing : EJM
1
Event-Marketing : Trends und Entwicklungen
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research / Business-to-Business-Marketing
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Global business and organizational excellence : a review of research & best practices
1
Information - Organisation - Produktion
1
Innovation through knowledge transfer 2012
1
Innovatives Markenmanagement
1
International journal of business and emerging markets : IJBEM
1
International journal of wine business research : IJWBR
1
Journal of business market management : jbm
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Saved in:
2
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
3
Personal interaction and customer relationship management in project business
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10009723083
Saved in:
4
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
5
Inter-firm relations in SME clusters and the link to marketing performance
Lamprinopoulou, Chrysoula
;
Tregear, Angela
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 421-429
Persistent link: https://www.econbiz.de/10009272349
Saved in:
6
Developing the value perception of the business customer through service modularity
Rahikka, Emmi
;
Ulkuniemi, Pauliina
;
Pekkarinen, Saara
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009272394
Saved in:
7
The influence of sport leagues on the business-to-business marketing of teams : the case of professional road cycling
Benijts, Tim
;
Lagae, Wim
;
Vanclooster, Benedict
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 602-613
Persistent link: https://www.econbiz.de/10009410777
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->