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~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"pol"
~subject:"Consumer behaviour"
~subject:"Spieltheorie"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Research Report"
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Consumer behaviour
Spieltheorie
Konsumentenverhalten
284
Brand image
71
Markenimage
71
USA
60
United States
60
Brand management
52
Markenführung
52
Brand
38
Markenartikel
38
Beziehungsmarketing
35
Relationship marketing
35
Advertising effects
32
Werbewirkung
32
China
28
Marketing management
26
Marketingmanagement
26
Social Web
24
Social web
24
Designation of origin
22
Emotion
22
Herkunftsbezeichnung
22
Personality psychology
20
Persönlichkeitspsychologie
20
Internet marketing
19
Jugendliche
19
Online-Marketing
19
Youth
19
Advertising
18
Einzelhandel
18
Retail trade
18
Werbung
18
Age group
17
Altersgruppe
17
Target group
17
Zielgruppe
17
Customer satisfaction
15
Kundenzufriedenheit
15
Decision
14
Entscheidung
14
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100
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Article
283
Book / Working Paper
2
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Article in journal
Bibliography included
Research Report
Aufsatz in Zeitschrift
285
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Sammelwerk
2
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English
Polish
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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Published in...
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The journal of consumer marketing
Journal of retailing and consumer services
1,958
Journal of business research : JBR
1,920
Games and economic behavior
1,462
Journal of economic theory
840
Journal of economic behavior & organization : JEBO
815
Economics letters
776
International journal of consumer studies
754
International journal of hospitality management
725
European journal of operational research : EJOR
708
Psychology & marketing
655
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
564
International journal of game theory : official journal of the Game Theory Society
508
Journal of mathematical economics
424
Journal of economic psychology : research in economic psychology and behavioral economics
408
Games
399
Asia Pacific journal of marketing and logistics
394
Economic theory : official journal of the Society for the Advancement of Economic Theory
394
The journal of product & brand management
393
International game theory review
391
International journal of production economics
362
Journal of marketing research : JMR
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
352
European journal of marketing : EJM
351
The journal of brand management : an international journal
347
Dynamic games and applications : DGA
345
Mathematical social sciences
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
317
Journal of travel and tourism marketing
313
Journal of international consumer marketing
312
Journal of marketing management : MM
309
Tourism management : research, policies, practice
301
Marketing letters : a journal of research in marketing
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Journal of marketing communications
297
Theory and decision : an international journal for multidisciplinary advances in decision science
297
International journal of retail & distribution management
292
The American economic review
287
Cogent business & management
286
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Source
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ECONIS (ZBW)
285
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1
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
2
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
3
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
4
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
5
Behavioral and lifestyle influences on reported calorie intake : a latent class model
Popovich, Deidre
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 214-225
Persistent link: https://www.econbiz.de/10011694828
Saved in:
6
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
7
Comparing two mechanisms for green consumption : cognitive-affect behavior vs theory of reasoned action
Liu, Yu
;
Segev, Sigal
;
Villar, Maria Elena
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 442-454
Persistent link: https://www.econbiz.de/10011783134
Saved in:
8
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
9
Consumer decision-making for functional foods : insights from a qualitative study
Anninou, Ioanna
;
Foxall, Gordon R.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 552-565
Persistent link: https://www.econbiz.de/10011808301
Saved in:
10
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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