Comparing two mechanisms for green consumption : cognitive-affect behavior vs theory of reasoned action
Yu Liu, Sigal Segev and Maria Elena Villar
| Year of publication: |
2017
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|---|---|
| Authors: | Liu, Yu ; Segev, Sigal ; Villar, Maria Elena |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 5, p. 442-454
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| Subject: | Theory of reasoned action | Green | Green consumption | Hispanics | Environmental attitude | Environmental concern | Cognitive-affect behavior | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Umweltpolitik | Environmental policy | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Umweltbelastung | Pollution | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2016-1688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011783134