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~isPartOf:"The journal of consumer marketing"
~subject:"Advertising"
~subject:"Brand extension"
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Advertising
Brand extension
Consumer behaviour
79
Konsumentenverhalten
79
Brand image
71
Markenimage
71
Brand management
52
Markenführung
52
Brand
38
Markenartikel
38
Beziehungsmarketing
14
Designation of origin
14
Herkunftsbezeichnung
14
Relationship marketing
14
USA
13
United States
13
Advertising effects
9
China
9
Werbewirkung
9
Handelsmarke
7
Store brand
7
Sustainable product
7
Öko-Produkt
7
Brands
6
Consumer motivation
6
Kaufmotiv
6
Personality psychology
6
Persönlichkeitspsychologie
6
Willingness to pay
6
Zahlungsbereitschaftsanalyse
6
Einzelhandel
5
Jugendliche
5
Retail trade
5
Werbung
5
Youth
5
Australia
4
Australien
4
Brand equity
4
Brand loyalty
4
Brand personality
4
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4
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Article
9
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9
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9
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English
9
Author
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Herrmann, Jean-Luc
2
Boisvert, Jean
1
Bournois, Frank
1
Burton, Suzan
1
Cobbs, Joe
1
Corneille, Olivier
1
Davila, Andrès
1
Dianoux, Christian
1
Dwivedi, Abhishek
1
Ferguson, Graham
1
Jensen, Jonathan A.
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Lau, Kong Cheen
1
Lee, Ching-chi
1
Lee, Hsiang-ming
1
Merrilees, Bill
1
Munnukka, Juha
1
Myszkowski, Nils
1
Phau, Ian
1
Storme, Martin
1
Toivonen, Hanna
1
Turner, Brian A.
1
Uusitalo, Outi
1
Vermeulen, Christophe
1
Walsh, Patrick
1
Zeitoun, Helen
1
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
64
International journal of advertising : the review of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
38
The journal of brand management : an international journal
38
Journal of advertising research
34
The journal of product & brand management
34
Journal of marketing communications
33
Psychology & marketing
28
Journal of advertising
27
European journal of marketing : EJM
24
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of retailing and consumer services
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of promotion management : JPM
16
Journal of promotion management : innovations in planning and applied research
13
Journal of the Academy of Marketing Science
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of internet marketing and advertising : IJIMA
11
SpringerLink / Bücher
11
Asia Pacific journal of marketing and logistics
10
Brand management ; Vol. 3
10
Marketing letters : a journal of research in marketing
10
The IUP journal of brand management : IJBRM
10
Journal of international consumer marketing
9
Marketing : ZFP ; journal of research and management
9
Research
9
Journal of business ethics : JOBE
8
Journal of historical research in marketing
8
Journal of marketing management : MM
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of consumer studies
7
Journal of Business Research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing research : JMR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
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ECONIS (ZBW)
9
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1
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9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
2
Comparative advertising : citing or not the leading
brand
and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
3
The effects of second screen use on sponsor
brand
awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
4
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
5
Brand
personality as a direct cause of
brand
extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
6
Brand
extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
7
Towards a better understanding of factors affecting transfer of
brand
associations
Boisvert, Jean
;
Burton, Suzan
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10009009744
Saved in:
8
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
Saved in:
9
Country-of-origin and
brand
redeployment impact after
brand
acquisition
Lee, Hsiang-ming
;
Lee, Ching-chi
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 412-420
Persistent link: https://www.econbiz.de/10009407569
Saved in:
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