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~isPartOf:"The journal of consumer marketing"
~subject:"Advertising effects"
~subject:"Personality psychology"
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Advertising effects
Personality psychology
Arbeitszufriedenheit
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Customer satisfaction
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Dienstleistungsqualität
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Experience
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Identity
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Job satisfaction
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Kundenzufriedenheit
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Persönlichkeitspsychologie
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Bolton, Lisa
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Desai, Kalpesh Kaushik
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Ghosh Chowdhury, Tilottama
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The journal of consumer marketing
Journal of marketing theory and practice
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Accentuate the positive : how identity affects customer satisfaction
Ghosh Chowdhury, Tilottama
;
Desai, Kalpesh Kaushik
; …
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010423841
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