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~isPartOf:"The journal of consumer marketing"
~subject:"Consumer behaviour"
~subject:"Zielgruppe"
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Consumer behaviour
Zielgruppe
Konsumentenverhalten
284
Brand image
71
Markenimage
71
USA
60
United States
60
Brand management
52
Markenführung
52
Brand
38
Markenartikel
38
Beziehungsmarketing
35
Relationship marketing
35
Advertising effects
32
Werbewirkung
32
China
28
Marketing management
26
Marketingmanagement
26
Social Web
24
Social web
24
Designation of origin
22
Emotion
22
Herkunftsbezeichnung
22
Personality psychology
20
Persönlichkeitspsychologie
20
Internet marketing
19
Jugendliche
19
Online-Marketing
19
Youth
19
Advertising
18
Einzelhandel
18
Retail trade
18
Werbung
18
Age group
17
Altersgruppe
17
Target group
17
Customer satisfaction
15
Kundenzufriedenheit
15
Decision
14
Entscheidung
14
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Undetermined
99
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Article
289
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2
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All
Article in journal
291
Aufsatz in Zeitschrift
291
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Sammelwerk
2
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Language
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English
291
Author
All
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chikweche, Tendai
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Fam, Kim Shyan
2
Felix, Reto
2
Fletcher, Richard
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
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Published in...
All
The journal of consumer marketing
Journal of business research : JBR
1,985
Journal of retailing and consumer services
1,934
International journal of consumer studies
767
International journal of hospitality management
727
Psychology & marketing
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
522
Working paper / National Bureau of Economic Research, Inc.
438
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
NBER Working Paper
385
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
358
European journal of marketing : EJM
355
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
338
Journal of travel and tourism marketing
332
SpringerLink / Bücher
327
Journal of international consumer marketing
323
Journal of marketing management : MM
312
Tourism management : research, policies, practice
311
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Journal of marketing communications
306
Journal of retailing
303
Cogent business & management
297
Marketing letters : a journal of research in marketing
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Journal of fashion marketing and management
288
Young consumers : insight and ideas for responsible marketers
288
Journal of consumer behaviour : an international research review
286
Journal of the Academy of Marketing Science
284
Marketing intelligence & planning
278
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
262
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ECONIS (ZBW)
291
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291
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1
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
2
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
3
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
4
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
5
Behavioral and lifestyle influences on reported calorie intake : a latent class model
Popovich, Deidre
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 214-225
Persistent link: https://www.econbiz.de/10011694828
Saved in:
6
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
7
Comparing two mechanisms for green consumption : cognitive-affect behavior vs theory of reasoned action
Liu, Yu
;
Segev, Sigal
;
Villar, Maria Elena
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 442-454
Persistent link: https://www.econbiz.de/10011783134
Saved in:
8
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
9
Consumer decision-making for functional foods : insights from a qualitative study
Anninou, Ioanna
;
Foxall, Gordon R.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 552-565
Persistent link: https://www.econbiz.de/10011808301
Saved in:
10
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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