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~isPartOf:"The journal of consumer marketing"
~subject:"Dienstleistungsmanagement"
~subject:"Konsumentenverhalten"
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Dienstleistungsmanagement
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Bundling strategy
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Engeset, Marit Gundersen
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The journal of consumer marketing
Journal of revenue and pricing management
7
Journal of retailing and consumer services
6
Journal of service management
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
The journal of business & industrial marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of industrial organization
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Vom Produkt- zum Dienstleistungsgeschäft : Marketingstrategien für reife Märkte ; [Frühjahrstagung der Wissenschaftlichen Gesellschaft für Innovatives Marketing (WiGIM) ; am 13. März 2008]
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HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
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International journal of consumer studies
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Journal of the Academy of Marketing Science
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Mit Dienstleistungen die Zukunft gestalten : [Impulse aus Forschung und Praxis] ; Beiträge der 8. Dienstleistungstagung des BMBF
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Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
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Applied economics in the digital era : essays in honor of Gary Madden
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
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Evaluation effects of bundle size and price presentation
Engeset, Marit Gundersen
;
Opstad, Birger
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 393-403
Persistent link: https://www.econbiz.de/10011782910
Saved in:
2
Bundling or unbundling frequently purchased products : a mixed method approach
Arora, Raj
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10009009743
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