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~isPartOf:"The journal of product & brand management"
~isPartOf:"The service industries journal"
~subject:"Beziehungsmarketing"
~subject:"Internet"
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Search: subject:"social media"
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Beziehungsmarketing
Internet
Social Web
94
Social web
94
Consumer behaviour
81
Konsumentenverhalten
81
Internet marketing
77
Online-Marketing
77
Brand management
67
Markenführung
67
Brand image
48
Markenimage
48
Relationship marketing
47
Brand
35
Markenartikel
34
Social media
32
Viral marketing
28
Virales Marketing
28
Customer integration
14
Kundenintegration
14
Emotion
12
Facebook
11
Online retailing
11
Online-Handel
11
Advertising effects
9
Consumer engagement
9
Werbewirkung
9
Brand loyalty
8
Dienstleistungsqualität
8
Service quality
8
Social network
8
Soziales Netzwerk
8
Brand love
7
E-commerce
7
Electronic Commerce
7
Website
7
social media
7
Brand communities
6
Confidence
6
Customer satisfaction
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53
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English
53
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Guzman, Francisco
2
Kennedy, Eric
2
Wallace, Elaine
2
Addo, Prince Clement
1
Amelia, Maria Veronica
1
Arcand, Manon
1
Areni, Charles Scott
1
Asare, Andy Ohemeng
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Balaji, M. S.
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Cai, Jian
1
Chandni, Shumaila
1
Chang, Chia-Wen
1
Chen, Ja-shen
1
Ching, Russel K. H.
1
Cooper, Tony
1
Cova, Bernard
1
Denktaş-Şakar, Gül
1
Dessart, Laurence
1
Diffley, Sarah
1
Dobele, Angela R.
1
Drennan, Judy
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Fang, Jiaming
1
Faßnacht, Martin
1
Ferraris, Alberto
1
Guo, Gongxing
1
Guttena, Revanth Kumar
1
Herter, Márcia Maurer
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The journal of product & brand management
The service industries journal
Journal of business research : JBR
117
Journal of retailing and consumer services
94
International journal of internet marketing and advertising : IJIMA
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of internet commerce
37
International journal of electronic marketing and retailing : IJEMR
33
SpringerLink / Bücher
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Technological forecasting & social change : an international journal
30
Business horizons
27
Journal of strategic marketing
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Information systems research : ISR
25
International journal of business information systems : IJBIS
25
Journal of management information systems : JMIS
25
Marketing intelligence & planning
23
The journal of brand management : an international journal
21
Journal of marketing communications
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Electronic commerce research
19
International journal of electronic customer relationship management : IJECRM
19
Journal of promotion management : innovations in planning and applied research
19
The journal of services marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of hospitality marketing & management
18
International journal of electronic commerce : IJEC
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
International journal of technology marketing : IJTMkt
17
Journal of the Academy of Marketing Science
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing management : MM
16
Journal of service management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
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ECONIS (ZBW)
53
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1
The influence of brand-related
social
media
content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on
social
media
and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
4
Bilingual brand communities? : strategies for targeting Hispanics on
social
media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
5
The impact of
social
media
evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
The impact of employees'
social
media
advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
7
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
8
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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