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~isPartOf:"The journal of product & brand management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~language:"spa"
~person:"Stoel, Leslie"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Consumer behaviour
Konsumentenverhalten
3
Preismanagement
2
Price discount
2
Pricing strategy
2
Purchase intentions
2
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand attitude
1
Brand image
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Brand management
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Brand relationship
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Customer satisfaction
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Customization
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E-commerce
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Electronic Commerce
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Low-cost strategy
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Price fairness
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Stoel, Leslie
Chan, Kara
12
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9
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4
Fetscherin, Marc
4
Laaksonen, Pirjo
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Sarkar, Abhigyan
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Tjiptono, Fandy
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3
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3
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3
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3
McNeill, Lisa S.
3
Nga, Joyce K. H.
3
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3
Paswan, Audhesh K.
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Rindell, Anne
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The journal of product & brand management
Young consumers : insight and ideas for responsible marketers
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The service industries journal
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ECONIS (ZBW)
3
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1
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
2
An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
Saved in:
3
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
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