//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"De Chernatony, Leslie"
~person:"Leingpibul, Thaweephan"
~subject:"Brand image"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenimage
5
Brand management
4
Markenführung
4
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Beziehungsmarketing
2
Einzelhandel
2
Industrie
2
Lieferantenmanagement
2
Manufacturing industries
2
Relationship marketing
2
Retail trade
2
Supplier relationship management
2
Advocacy
1
Brand engaement
1
Brand love
1
Classification
1
EU countries
1
EU-Staaten
1
Emotion
1
Europa
1
Europe
1
Facebook
1
International marketing
1
Internationales Marketing
1
Klassifikation
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Self-expressive brands
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Word of mouth (WOM)
1
consumer behaviour
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
De Chernatony, Leslie
Leingpibul, Thaweephan
Guzman, Francisco
9
Broyles, S. Allen
3
Fetscherin, Marc
3
Hakala, Ulla
3
Rindell, Anne
3
Wallace, Elaine
3
Ahmad, Fayez
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Brexendorf, Tim Oliver
2
Christodoulides, George
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Faßnacht, Martin
2
Flight, Richard L.
2
Fornerino, Marianela
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jain, Varsha
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Huda
2
Khan, Imran
2
Khan, Sameeullah
2
Lee, Richard
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Papadopoulos, Nicolas G.
2
more ...
less ...
Published in...
All
The journal of product & brand management
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
3
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
4
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
5
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->