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~isPartOf:"The journal of product & brand management"
~person:"Finn, Adam"
~subject:"Markenführung"
~subject:"Tourismusmarketing"
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Finn, Adam
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The journal of product & brand management
Australasian marketing journal
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A cross-product category CBBE study : item response theory perspective
Wang, Luming
;
Finn, Adam
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 200-206
Persistent link: https://www.econbiz.de/10010393864
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