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~isPartOf:"The journal of product & brand management"
~person:"Kang, Jiyun"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Brand image
2
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Luxury goods
2
Luxusgüter
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Markenführung
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Brand
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Kang, Jiyun
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
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Hegner, Sabrina
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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Khan, Huda
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Khan, Sameeullah
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The journal of product & brand management
International journal of consumer studies
2
Business strategy and the environment
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of hospitality marketing & management
1
Journal of international trade & commerce
1
Journal of travel and tourism marketing
1
The international review of retail, distribution and consumer research
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
2
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
3
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
Saved in:
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