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~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Athletes
Markenimage
Celebrity endorsement
10
Celebrity-Werbung
10
Advertising effects
8
Werbewirkung
8
Brand image
7
Brand management
7
Markenführung
7
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6
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Brand
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Markenartikel
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Celebrity endorsements
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Authenticity
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Celebrities
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Cai, Guoliang
1
Dwivedi, Abhishek
1
Halonen-Knight, Elina
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Hurmerinta, Leila
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Jaikumar, Saravana
1
Jiang, Mengtian
1
Johnson, Lester W.
1
Kennedy, Eric
1
Liu, Lei
1
McDonald, Robert E.
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Rifon, Nora J.
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Sahay, Arvind
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Tin Trung Nguyen
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Trung Dam-Huy Thai
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Tseng, Timmy H.
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The journal of product & brand management
Journal of business research : JBR
15
International journal of sports marketing & sponsorship
9
Psychology & marketing
9
Journal of advertising research
8
International journal of sport management and marketing : IJSMM
6
Journal of marketing communications
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing letters : a journal of research in marketing
4
Global business review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
European Sport management quarterly : ESMQ
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of sports economics
2
Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arts and the market : AAM
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ECONIS (ZBW)
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1
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
2
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
3
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
4
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
5
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
6
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
7
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
8
Who endorses whom? : meanings transfer in celebrity endorsement
Halonen-Knight, Elina
;
Hurmerinta, Leila
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 452-460
Persistent link: https://www.econbiz.de/10008772529
Saved in:
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