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~isPartOf:"The journal of product & brand management"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
Brand management
386
Markenführung
386
Consumer behaviour
306
Brand image
286
Markenimage
286
Brand
194
Markenartikel
192
Beziehungsmarketing
111
Relationship marketing
111
Social Web
59
Social web
59
Internet marketing
48
Online-Marketing
48
Marketing management
41
Marketingmanagement
40
Emotion
35
Brand loyalty
33
Werbewirkung
32
Luxury goods
30
Luxusgüter
30
Social media
26
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
USA
25
United States
24
Viral marketing
20
Virales Marketing
20
Brand extension
18
Corporate reputation
18
Customer satisfaction
18
Firmenimage
18
Kundenzufriedenheit
18
Markentransfer
18
Customer integration
17
Kundenintegration
17
Personality psychology
17
Persönlichkeitspsychologie
17
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308
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Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Liu, Xin
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Michaelidou, Nina
2
Odoom, Raphael
2
Paswan, Audhesh K.
2
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The journal of product & brand management
Journal of business research : JBR
839
Journal of retailing and consumer services
775
International journal of hospitality management
312
The journal of brand management : an international journal
293
Psychology & marketing
205
Asia Pacific journal of marketing and logistics
180
Journal of business ethics : JOBE
159
The journal of services marketing
159
European journal of marketing : EJM
154
Journal of marketing communications
153
SpringerLink / Bücher
151
Journal of the Academy of Marketing Science
146
Journal of travel and tourism marketing
144
Journal of marketing
134
International journal of consumer studies
130
Journal of retailing
124
Marketing intelligence & planning
123
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Journal of marketing management : MM
117
Cogent business & management
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of strategic marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
International journal of retail & distribution management
103
Tourism management : research, policies, practice
103
Marketing letters : a journal of research in marketing
100
The journal of consumer marketing
98
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Journal of international consumer marketing
91
The service industries journal
91
The international review of retail, distribution and consumer research
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing research : JMR
86
Journal of global marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
85
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
83
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ECONIS (ZBW)
308
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1
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10
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308
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
9
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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