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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Internet marketing
Kundenzufriedenheit
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
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126
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126
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126
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Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Thaweephan Leingpibul
2
Tseng, Timmy H.
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Ahmad, Fayez
1
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Balaji, M. S.
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
Belaid, Samy
1
Bendoni, Wendy K.
1
Benhabib, Abderrezzak
1
Bernal, Alicia
1
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The journal of product & brand management
Journal of retailing and consumer services
661
Journal of business research : JBR
546
International journal of hospitality management
300
The journal of services marketing
159
International journal of internet marketing and advertising : IJIMA
143
Cogent business & management
138
Journal of hospitality marketing & management
135
International journal of contemporary hospitality management
133
Journal of travel and tourism marketing
132
Psychology & marketing
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Asia Pacific journal of marketing and logistics
104
The journal of brand management : an international journal
104
International journal of electronic marketing and retailing : IJEMR
101
Journal of the Academy of Marketing Science
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Tourism management : research, policies, practice
98
Journal of marketing communications
96
The service industries journal
93
Journal of strategic marketing
91
Journal of retailing
89
Marketing intelligence & planning
87
Journal of internet commerce
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
85
European journal of marketing : EJM
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of marketing
83
International journal of advertising : the review of marketing communications
81
Journal of promotion management : innovations in planning and applied research
80
Services marketing quarterly
78
The international review of retail, distribution and consumer research
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International journal of retail & distribution management
68
Journal of service management
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
International journal of consumer studies
66
SpringerLink / Bücher
65
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
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ECONIS (ZBW)
126
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
8
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
9
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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