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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Beziehungsmarketing
Markenartikel
Brand management
386
Markenführung
386
Consumer behaviour
306
Konsumentenverhalten
305
Brand image
286
Markenimage
286
Brand
194
Relationship marketing
111
Social Web
59
Social web
59
Internet marketing
48
Online-Marketing
48
Marketing management
41
Marketingmanagement
40
Emotion
35
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
30
Luxusgüter
30
Social media
26
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
USA
25
United States
24
Viral marketing
20
Virales Marketing
20
Brand extension
18
Corporate reputation
18
Customer satisfaction
18
Firmenimage
18
Kundenzufriedenheit
18
Markentransfer
18
Customer integration
17
Kundenintegration
17
Personality psychology
17
Persönlichkeitspsychologie
17
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233
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234
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234
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235
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Guzman, Francisco
7
Fetscherin, Marc
4
Odoom, Raphael
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Bal, Anjali
2
Broyles, S. Allen
2
Fang, Xiang
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Kennedy, Eric
2
Khan, Imran
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Merrilees, Bill
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Thaweephan Leingpibul
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Ai, Di
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
Aldabbas, Hazem
1
Allaway, Arthur W.
1
Alpert, Frank
1
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The journal of product & brand management
Journal of business research : JBR
827
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
425
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
291
The journal of services marketing
228
Journal of the Academy of Marketing Science
198
The journal of business & industrial marketing
198
Journal of strategic marketing
195
The service industries journal
194
Journal of marketing
149
European journal of marketing : EJM
142
International journal of electronic customer relationship management : IJECRM
140
Asia Pacific journal of marketing and logistics
136
Psychology & marketing
133
Marketing intelligence & planning
129
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
123
Journal of retailing
120
Journal of hospitality marketing & management
119
Journal of service research : JSR
117
Tourism management : research, policies, practice
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Cogent business & management
111
Gabler Edition Wissenschaft
109
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
98
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
The international review of retail, distribution and consumer research
85
European journal of operational research : EJOR
83
International journal of retail & distribution management
83
Service business
83
Springer eBook Collection / Business and Economics
81
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ECONIS (ZBW)
235
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235
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
10
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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