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~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"USA"
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Brand
USA
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
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Brand loyalty
32
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Marketingmanagement
25
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25
Virales Marketing
25
Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Consumer behavior
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Customer satisfaction
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Produktqualität
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Guzman, Francisco
5
Fetscherin, Marc
4
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Dwivedi, Abhishek
2
Grappi, Silvia
2
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Maehle, Natalia
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Pinto, Diego Costa
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2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Thaweephan Leingpibul
2
Trudeau H., Sabrina
2
Vera, Jorge
2
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1
Abratt, Russell
1
Ahmad, Fayez
1
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1
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1
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1
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1
Ashill, Nicholas Jeremy
1
Augusto, Mário Gomes
1
Badrinarayanan, Vishag
1
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1
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The journal of product & brand management
Journal of business research : JBR
295
Working paper / National Bureau of Economic Research, Inc.
247
Journal of retailing and consumer services
220
The journal of brand management : an international journal
197
Journal of consumer research : JCR ; an interdisciplinary bimonthly
172
Psychology & marketing
120
Journal of fashion marketing and management
84
International journal of hospitality management
79
The journal of consumer marketing
70
International journal of consumer studies
62
Journal of international consumer marketing
62
European journal of marketing : EJM
59
NBER working paper series
58
Asia Pacific journal of marketing and logistics
57
Journal of the Academy of Marketing Science
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of retail & distribution management
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
American journal of agricultural economics
46
Marketing letters : a journal of research in marketing
44
Journal of marketing
43
Marketing intelligence & planning
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
Journal of advertising research
38
Journal of marketing communications
38
The American economic review
37
Journal of global marketing
36
Journal of marketing theory and practice
35
Young consumers : insight and ideas for responsible marketers
35
Journal of promotion management : JPM
34
Journal of strategic marketing
33
International journal of advertising : the quarterly review of marketing communications
31
International journal of market research : JMRS ; the journal of the Market Research Society
30
Journal of food products marketing
30
Journal of hospitality marketing & management
30
Journal of promotion management : innovations in planning and applied research
30
Journal of sport management : the official journal of the North American Society of Sport Management
30
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ECONIS (ZBW)
184
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184
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
5
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
8
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
Saved in:
9
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
10
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
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