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~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Innovationsmanagement"
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Brand image
Innovationsmanagement
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6
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The journal of product & brand management
IEEE transactions on engineering management : EM
21
International journal of product development : IJPD
17
Journal of business research : JBR
12
Europäische Hochschulschriften / 5
11
Faculty & research / Insead : working paper series
10
International journal of production research
10
California management review
9
Creativity and innovation management
8
International journal of innovation management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
Psychology & marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
Gabler Edition Wissenschaft
6
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of brand management : an international journal
6
International journal of product lifecycle management : IJPLM
5
Journal of marketing
5
Journal of open innovation : technology, market, and complexity
5
SpringerLink / Bücher
5
European journal of innovation management : EJIM
4
International journal of innovation : IJI journal
4
International journal of production economics
4
International journal of technology management : IJTM
4
Journal of marketing management : MM
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
4
Research technology management : RTM
4
Springer eBook Collection
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Technology analysis & strategic management
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Advances in international marketing
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Benchmarking : an international journal ; BIJ
3
Business horizons
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Industry and innovation
3
International journal of agile systems and management : IJASM
3
International journal of business innovation and research
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ECONIS (ZBW)
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1
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
2
User design as a double-edged sword : exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Chen, Chunfeng
;
Zhang, Depeng
;
Lu, Kevin
;
Wang, Catherine L.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 744-760
Persistent link: https://www.econbiz.de/10013407506
Saved in:
3
The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
4
Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
5
Research on logo design and evaluation of youth education brands based on visual representation
Zhu, Zhijuan
;
Cao, Huai
;
Li, Bin
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 722-733
Persistent link: https://www.econbiz.de/10011808406
Saved in:
6
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
7
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
8
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
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