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~isPartOf:"The journal of product & brand management"
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
~subject:"Social web"
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Celebrity-Werbung
Fernsehwerbung
Social web
Advertising effects
38
Werbewirkung
38
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
32
Markenführung
32
Brand image
31
Markenimage
31
Brand
24
Markenartikel
24
Advertising
12
Werbung
11
Celebrity endorsement
8
Internet marketing
7
Online-Marketing
7
Emotion
5
Beziehungsmarketing
4
Product Placement
4
Product placement
4
Relationship marketing
4
Brand attitude
3
Brand communication
3
Brand evaluation
3
Logo design
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Audio branding
2
Brand architecture
2
Brand attachment
2
Brand attitudes
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Brand awareness
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Brand identification
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Brand identity
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Brand storytelling
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Brand trust
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Celebrity endorsements
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Consumer behavior
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9
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Cai, Guoliang
1
Chen, Huan
1
Dwivedi, Abhishek
1
Halonen-Knight, Elina
1
Hurmerinta, Leila
1
Jaikumar, Saravana
1
Jiang, Mengtian
1
Johnson, Lester W.
1
Kennedy, Eric
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Liu, Lei
1
McDonald, Robert E.
1
Rifon, Nora J.
1
Sahay, Arvind
1
Tin Trung Nguyen
1
Trung Dam-Huy Thai
1
Tseng, Timmy H.
1
Wang, Han-Yu
1
Wang, Tien
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Wu, Shaohui
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Wu, Shuang
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The journal of product & brand management
Journal of advertising research
59
International journal of advertising : the review of marketing communications
46
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
41
Journal of business research : JBR
34
Journal of advertising : official publication of the American Academy of Advertising
32
Journal of promotion management : innovations in planning and applied research
30
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
25
Journal of promotion management : JPM
23
Journal of retailing and consumer services
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing intelligence & planning
13
International journal of sports marketing & sponsorship
12
Young consumers : insight and ideas for responsible marketers
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of global marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
European journal of marketing : EJM
10
Journal of current issues and research in advertising
10
Cogent business & management
8
NBER working paper series
8
The journal of brand management : an international journal
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of current issues and research in advertising : JCIRA
7
Journal of electronic commerce research : JECR
7
Journal of marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
Marketing letters : a journal of research in marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Global business review
6
International journal of consumer studies
6
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Tourism management : research, policies, practice
6
Vision : the journal of business perspective
6
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1
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
2
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
3
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
4
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
5
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
6
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
7
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
8
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
9
Who endorses whom? : meanings transfer in celebrity endorsement
Halonen-Knight, Elina
;
Hurmerinta, Leila
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 452-460
Persistent link: https://www.econbiz.de/10008772529
Saved in:
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