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~isPartOf:"The journal of product & brand management"
~subject:"Customer integration"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Beziehungsmarketing"
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Customer integration
Online-Marketing
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
6
Vertrauen
6
Brand communities
5
Brand equity
5
Consumer engagement
5
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28
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2
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Article
32
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Aufsatz in Zeitschrift
Article in journal
32
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English
32
Author
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Guzman, Francisco
3
Kennedy, Eric
2
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Bilgram, Volker
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Cai, Jian
1
Chang, Chia-Wen
1
Clark, Moira K.
1
Confetto, Maria Giovanna
1
Cooper, Tony
1
Cova, Bernard
1
Covucci, Claudia
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Faßnacht, Martin
1
Ferraris, Alberto
1
Füller, Johann
1
Guo, Gongxing
1
Guttena, Revanth Kumar
1
Henseler, Jörg
1
Hollebeek, Linda D.
1
Hsu, Chiu-Ping
1
Huang, Travis K.
1
Hung, Yu-Chen
1
Imparato, Nicholas
1
Kaltcheva, Velitchka D.
1
Karalius, Lukas
1
Kaufmann, Hans Rüdiger
1
Kim, Hye-yŏng
1
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The journal of product & brand management
Journal of business research : JBR
127
Journal of retailing and consumer services
97
Industrial marketing management : the international journal for industrial and high-tech firms
55
International journal of internet marketing and advertising : IJIMA
38
The journal of services marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of service management
30
Journal of strategic marketing
29
International journal of hospitality management
27
The service industries journal
27
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of business & industrial marketing
21
Journal of marketing management : MM
20
Business horizons
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of promotion management : innovations in planning and applied research
19
Journal of internet commerce
18
Cogent business & management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of service research : JSR
16
Technological forecasting & social change : an international journal
16
The journal of brand management : an international journal
16
Tourism management : research, policies, practice
16
Journal of marketing
15
Service business
15
Asia Pacific journal of marketing and logistics
14
International journal of contemporary hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
Journal of marketing communications
13
European journal of marketing
12
International journal of business information systems : IJBIS
12
International journal of technology marketing : IJTMkt
12
Journal of service research
12
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ECONIS (ZBW)
32
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
8
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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