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~isPartOf:"The journal of product & brand management"
~subject:"Generic drugs"
~subject:"Market entry"
~subject:"Pharmaindustrie"
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Generic drugs
Market entry
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Generika
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Kilani, Fatma Abdellah
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Sanyal, Shamindra Nath
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Smaoui, Fatma
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Touzani, Mourad
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The journal of product & brand management
NBER working paper series
29
Working paper / National Bureau of Economic Research, Inc.
29
NBER Working Paper
22
International journal of the economics of business
14
Journal of health economics
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
OECD Health Statistics
9
The European journal of health economics : HEPAC ; health economics in prevention and care
8
International journal of industrial organization
7
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
7
Review of industrial organization : RIO
7
Umeå economic studies
6
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
6
Applied economics
5
CESifo working papers
5
Discussion paper / NHH, Department of Economics
5
NHH Dept. of Economics Discussion Paper
5
CESifo Working Paper Series
4
Health economics
4
Health economics review
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Journal of competition law & economics
4
The review of economics and statistics
4
Economics letters
3
IIR working paper
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International journal of health care finance and economics
3
Journal of economic behavior & organization : JEBO
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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The Rand journal of economics
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American economic journal
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American economic journal : a journal of the American Economic Association
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BestMasters
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Cege discussion paper
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DEM working paper series
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Discussion paper series / Philippine Institute for Development Studies
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Discussion papers / CEPR
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Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
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1
Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
2
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 359-368
Persistent link: https://www.econbiz.de/10009625050
Saved in:
3
The effect of country of origin on brand equity : an empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009231633
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