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~isPartOf:"The journal of product & brand management"
~subject:"Innovation management"
~subject:"Konsumentenverhalten"
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Innovation management
Konsumentenverhalten
Brand management
386
Markenführung
386
Consumer behaviour
306
Brand image
286
Markenimage
286
Brand
194
Markenartikel
192
Beziehungsmarketing
111
Relationship marketing
111
Social Web
59
Social web
59
Internet marketing
48
Online-Marketing
48
Marketing management
41
Marketingmanagement
40
Emotion
35
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
30
Luxusgüter
30
Social media
26
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
USA
25
United States
24
Viral marketing
20
Virales Marketing
20
Brand extension
18
Corporate reputation
18
Customer satisfaction
18
Firmenimage
18
Kundenzufriedenheit
18
Markentransfer
18
Customer integration
17
Kundenintegration
17
Personality psychology
17
Persönlichkeitspsychologie
17
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10
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Article
311
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3
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Article in journal
314
Aufsatz in Zeitschrift
314
Collection of articles of several authors
2
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2
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1
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English
314
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Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Rindell, Anne
3
Sameti, Ardalan
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Liu, Xin
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Michaelidou, Nina
2
Odoom, Raphael
2
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The journal of product & brand management
Journal of business research : JBR
1,341
Journal of retailing and consumer services
786
Technological forecasting & social change : an international journal
683
International journal of innovation management
568
SpringerLink / Bücher
498
International journal of technology management : IJTM
455
Research policy : policy, management and economic studies of science, technology and innovation
435
Technovation : the international journal of technological innovation, entrepreneurship and technology management
421
Technology analysis & strategic management
404
Journal of open innovation : technology, market, and complexity
391
Industrial marketing management : the international journal for industrial and high-tech firms
372
International journal of hospitality management
347
The journal of brand management : an international journal
297
IEEE transactions on engineering management : EM
274
International journal of innovation and technology management
230
The journal of product innovation management : an international publication of the Product Development & Management Association
207
Psychology & marketing
199
Innovation: organization & management : IOM
196
Asia Pacific journal of marketing and logistics
185
Management science : journal of the Institute for Operations Research and the Management Sciences
185
Research technology management : RTM
183
R & D management
179
Journal of business ethics : JOBE
178
Cogent business & management
176
International journal of business innovation and research
173
The journal of services marketing
173
Journal of the Academy of Marketing Science
172
The service industries journal
172
Journal of engineering and technology management : JET-M
167
European journal of marketing : EJM
164
Creativity and innovation management
161
International journal of production economics
160
Industry and innovation
159
The journal of business & industrial marketing
156
Journal of marketing
148
European journal of innovation management
146
International journal of contemporary hospitality management
140
Springer eBook Collection
140
Journal of marketing communications
139
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ECONIS (ZBW)
314
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1
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10
of
314
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
6
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
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