//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Konsumentenverhalten
Brand management
386
Markenführung
386
Consumer behaviour
306
Brand image
286
Markenimage
286
Brand
194
Markenartikel
192
Beziehungsmarketing
111
Relationship marketing
111
Social Web
59
Social web
59
Online-Marketing
48
Marketing management
41
Marketingmanagement
40
Emotion
35
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
30
Luxusgüter
30
Social media
26
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
USA
25
United States
24
Viral marketing
20
Virales Marketing
20
Brand extension
18
Corporate reputation
18
Customer satisfaction
18
Firmenimage
18
Kundenzufriedenheit
18
Markentransfer
18
Customer integration
17
Kundenintegration
17
Personality psychology
17
Persönlichkeitspsychologie
17
more ...
less ...
Online availability
All
Undetermined
201
Free
10
Type of publication
All
Article
310
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
313
Aufsatz in Zeitschrift
313
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Language
All
English
314
Author
All
Guzman, Francisco
10
Fetscherin, Marc
4
Hegner, Sabrina
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Kwon, Wi-suk
2
Lee, Richard
2
Levy, Shalom
2
Liu, Xin
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Merrilees, Bill
2
Michaelidou, Nina
2
Odoom, Raphael
2
Paswan, Audhesh K.
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
915
Journal of retailing and consumer services
787
International journal of hospitality management
318
The journal of brand management : an international journal
307
Psychology & marketing
206
Asia Pacific journal of marketing and logistics
184
SpringerLink / Bücher
166
Journal of the Academy of Marketing Science
164
The journal of services marketing
163
Journal of marketing communications
161
Journal of business ethics : JOBE
159
Industrial marketing management : the international journal for industrial and high-tech firms
158
Marketing intelligence & planning
158
European journal of marketing : EJM
156
Journal of travel and tourism marketing
154
Journal of marketing
144
Journal of strategic marketing
141
International journal of consumer studies
132
Journal of hospitality marketing & management
130
International journal of contemporary hospitality management
129
Journal of retailing
128
Cogent business & management
127
Tourism management : research, policies, practice
127
Journal of marketing management : MM
120
Management science : journal of the Institute for Operations Research and the Management Sciences
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
International journal of internet marketing and advertising : IJIMA
111
International journal of retail & distribution management
104
The international review of retail, distribution and consumer research
103
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
101
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Marketing letters : a journal of research in marketing
100
The journal of consumer marketing
99
The service industries journal
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of promotion management : innovations in planning and applied research
96
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
94
Journal of international consumer marketing
93
International journal of advertising : the review of marketing communications
85
more ...
less ...
Source
All
ECONIS (ZBW)
314
Showing
1
-
10
of
314
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->