//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
USA
Brand management
386
Markenführung
386
Consumer behaviour
306
Brand image
286
Markenimage
286
Brand
194
Markenartikel
192
Beziehungsmarketing
111
Relationship marketing
111
Social Web
59
Social web
59
Internet marketing
48
Online-Marketing
48
Marketing management
41
Marketingmanagement
40
Emotion
35
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
30
Luxusgüter
30
Social media
26
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
United States
24
Viral marketing
20
Virales Marketing
20
Brand extension
18
Corporate reputation
18
Customer satisfaction
18
Firmenimage
18
Kundenzufriedenheit
18
Markentransfer
18
Customer integration
17
Kundenintegration
17
Personality psychology
17
Persönlichkeitspsychologie
17
more ...
less ...
Online availability
All
Undetermined
197
Free
10
Type of publication
All
Article
313
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
319
Aufsatz in Zeitschrift
319
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
1
Language
All
English
319
Author
All
Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fang, Xiang
2
Flight, Richard L.
2
Gammoh, Bashar S.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Liu, Xin
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Michaelidou, Nina
2
Odoom, Raphael
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
935
Working paper / National Bureau of Economic Research, Inc.
832
Journal of retailing and consumer services
788
Journal of business ethics : JOBE
417
International journal of hospitality management
373
The journal of brand management : an international journal
320
European journal of operational research : EJOR
283
The review of financial studies
260
The journal of finance : the journal of the American Finance Association
242
Harvard business review : HBR
231
SpringerLink / Bücher
227
International journal of production research
219
International journal of production economics
216
Psychology & marketing
209
NBER working paper series
204
Industrial marketing management : the international journal for industrial and high-tech firms
200
Management science : journal of the Institute for Operations Research and the Management Sciences
199
Discussion paper / Centre for Economic Policy Research
189
Journal of financial economics
183
Asia Pacific journal of marketing and logistics
181
Academy of Management journal : AMJ
179
The journal of services marketing
179
Journal of marketing
174
European journal of marketing : EJM
172
Journal of the Academy of Marketing Science
167
Journal of banking & finance
161
Journal of financial and quantitative analysis : JFQA
153
Journal of travel and tourism marketing
150
Journal of marketing communications
145
International journal of contemporary hospitality management
143
Business horizons
139
Technological forecasting & social change : an international journal
139
Strategic management journal
138
Journal of hospitality marketing & management
135
International journal of consumer studies
134
Marketing intelligence & planning
134
Journal of marketing management : MM
133
Journal of retailing
130
Harvard-Business-Manager : das Wissen der Besten
126
more ...
less ...
Source
All
ECONIS (ZBW)
319
Showing
1
-
10
of
319
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
9
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->