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~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
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Markenartikel
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
6
Vertrauen
6
Brand communities
5
Brand equity
5
Consumer engagement
5
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68
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68
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68
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Guzman, Francisco
5
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Augusto, Mário Gomes
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Balasubramanian, Siva Kumar
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Baudry, Damien
1
Becerra, Enrique P.
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Billore, Aditya
1
Bondesson, Niklas Vestman
1
Boulanger, Michèle
1
Bozkurt, Sıddık
1
Breazeale, Mike
1
Cayolla, Ricardo Roseira
1
Chang, Hua
1
Chen, Jiawen
1
Chieng, Fayrene
1
Coelho, Filipe
1
Confetto, Maria Giovanna
1
Cooper, Tony
1
Covucci, Claudia
1
Cyr, Dianne J.
1
Dacin, Peter A.
1
Dash, Satya Bhusan
1
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The journal of product & brand management
Journal of business research : JBR
66
The journal of brand management : an international journal
61
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of strategic marketing
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
68
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Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
22
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
23
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
24
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna
;
Kara, Selcan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
Saved in:
25
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
26
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
27
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
28
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
29
This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Davis, Svetlana V.
;
Dacin, Peter A.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1125-1139
Persistent link: https://www.econbiz.de/10013429063
Saved in:
30
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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