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~isPartOf:"The journal of product & brand management"
~subject:"Online-Marketing"
~subject:"Vertrauen"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Beziehungsmarketing"
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Online-Marketing
Vertrauen
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
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Brand communities
5
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5
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5
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Aufsatz in Zeitschrift
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28
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English
28
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Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Becerra, Enrique P.
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Cai, Jian
1
Chang, Chia-Wen
1
Cooper, Tony
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Faßnacht, Martin
1
Ferraris, Alberto
1
Guo, Gongxing
1
Guttena, Revanth Kumar
1
Hess, Jeff
1
Hsu, Chiu-Ping
1
Huang, Travis K.
1
Hung, Yu-Chen
1
Karalius, Lukas
1
Kim, Hye-yŏng
1
Kumar, Jitender
1
Lin, Kuan-Yu
1
Liu, Hancheng
1
Lo, Pei-San
1
Marin, Alejandra Marin
1
Menidjel, Choukri
1
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1
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The journal of product & brand management
Journal of retailing and consumer services
100
Journal of business research : JBR
99
Industrial marketing management : the international journal for industrial and high-tech firms
51
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of electronic marketing and retailing : IJEMR
30
Asia Pacific journal of marketing and logistics
28
International journal of hospitality management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of strategic marketing
27
The service industries journal
26
The journal of business & industrial marketing
23
Marketing intelligence & planning
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
The journal of services marketing
20
Cogent business & management
19
Journal of internet commerce
19
Journal of promotion management : innovations in planning and applied research
19
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of hospitality marketing & management
17
Journal of the Academy of Marketing Science
16
The journal of brand management : an international journal
16
International journal of electronic customer relationship management : IJECRM
15
International journal of retail & distribution management
15
Business horizons
14
Journal of global marketing
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
14
European journal of marketing : EJM
13
International journal of business information systems : IJBIS
13
International journal of technology marketing : IJTMkt
13
Journal of business-to-business marketing
13
Journal of marketing communications
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The international journal of bank marketing : IJBM
13
International journal of contemporary hospitality management
12
Journal of electronic commerce research : JECR
12
Journal of financial services marketing : JFSM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
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ECONIS (ZBW)
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
6
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
9
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
10
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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