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~isPartOf:"The journal of product & brand management"
~subject:"Product quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Product quality
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Produktqualität
17
USA
17
Brand love
16
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Article in journal
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English
17
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Vera, Jorge
2
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Beneke, Justin
1
Brannon, Daniel C.
1
Carsana, Laurence
1
Chen, Pei-Ting
1
DelVeccio, Devon
1
Fang, Xiang
1
Flynn, Ryan
1
Greig, Tamsin
1
Gómez-Suárez, Mónica
1
Hu, Zhichen
1
Jansen, Hans Christian
1
Jolibert, Alain
1
Just, David
1
Kara, Ali
1
Ku, Hsuan-Hsuan
1
Lu, Jinzhao
1
Ma, Baolong
1
Miller, Chadwick J.
1
Mishra, Sanjay
1
Modig, Erik
1
Mukaiwa, Malissa
1
Olbrich, Rainer
1
Oubiña, Javier
1
Puligadda, Sanjay
1
Rea, Brianna
1
Romero, Marisabel
1
Rosengren, Sara
1
Rubio Benito, Natalia
1
Sharma, Nazuk
1
Sigirci, Ozge
1
Singh, Surendra N.
1
Stoner, Jason
1
Wang, Hong
1
Wang, Yong Jian
1
Wansink, Brian
1
Xu, Yingjiao
1
Yin, Bingqing
1
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The journal of product & brand management
Journal of retailing and consumer services
35
Journal of business research : JBR
22
International journal of hospitality management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of industrial organization
14
Journal of food products marketing
13
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of marketing research : JMR
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
Cogent business & management
8
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of economic behavior & organization : JEBO
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of hospitality marketing & management
6
Nepalese journal of economics : a publication of Uniglobe College
6
Total quality management & business excellence
6
American journal of agricultural economics
5
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ECONIS (ZBW)
17
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17
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1
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
3
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
4
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
5
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
6
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
7
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
8
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
9
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
10
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
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