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~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Subject
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Relationship marketing
Viral marketing
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
Beziehungsmarketing
111
Social Web
68
Social web
68
Internet marketing
55
Online-Marketing
55
Preismanagement
52
Pricing strategy
52
Luxury goods
42
Luxusgüter
42
Marketing management
41
Marketingmanagement
40
Emotion
39
USA
39
Advertising effects
38
United States
38
Werbewirkung
38
Brand loyalty
34
Social media
31
Virales Marketing
29
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
Personality psychology
25
Persönlichkeitspsychologie
25
Theorie
24
Theory
24
Corporate reputation
23
Firmenimage
23
Einzelhandel
22
Retail trade
22
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Article
129
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130
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130
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1
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English
130
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Guzman, Francisco
6
Veloutsou, Cleopatra
4
Fetscherin, Marc
3
Wallace, Elaine
3
Broyles, S. Allen
2
Füller, Johann
2
Kennedy, Eric
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Lee, Sang Bong
2
Liu, Shih Hao
2
Morgan-Thomas, Anna
2
Stavros, Constantino
2
Thaweephan Leingpibul
2
Vera, Jorge
2
Abratt, Russell
1
Adams, Frank G.
1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bal, Anjali
1
Balaji, M. S.
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
1
Baudry, Damien
1
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Published in...
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The journal of product & brand management
Journal of business research : JBR
699
Journal of retailing and consumer services
598
Industrial marketing management : the international journal for industrial and high-tech firms
416
International journal of hospitality management
367
SpringerLink / Bücher
268
The journal of services marketing
233
The journal of business & industrial marketing
198
The service industries journal
189
Journal of the Academy of Marketing Science
177
Journal of strategic marketing
172
Tourism management : research, policies, practice
170
International journal of contemporary hospitality management
154
Journal of hospitality marketing & management
145
International journal of electronic customer relationship management : IJECRM
144
Journal of marketing
138
Journal of travel and tourism marketing
129
Cogent business & management
122
Journal of service research : JSR
118
The journal of brand management : an international journal
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Asia Pacific journal of marketing and logistics
113
Journal of service management
113
Journal of retailing
109
Marketing intelligence & planning
108
Psychology & marketing
108
Journal of marketing management : MM
105
Gabler Edition Wissenschaft
103
European journal of marketing : EJM
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Services marketing quarterly
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
89
Service business
86
The international journal of bank marketing : IJBM
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
International journal of internet marketing and advertising : IJIMA
82
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ECONIS (ZBW)
130
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130
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
The evolution of brand
management
thinking over the last 25 years as recorded in the Journal of product and brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
3
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl <Jr.>
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1018-1032
Persistent link: https://www.econbiz.de/10013429007
Saved in:
4
The impact of the brand
management
system on performance across service and product-oriented activities
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011744458
Saved in:
5
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
Ethical brand
management
: customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
8
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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