//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Systematic literature review"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Literature review"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Systematic literature review
Unternehmenserfolg
Bibliometrics
7
Bibliometrie
7
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Brand
2
Brand architecture
2
Brand extension
2
Consumer behaviour
2
Feedback effects
2
Konsumentenverhalten
2
Markenarchitektur
2
Markentransfer
2
(Dis)confirmation
1
(In)congruence
1
Alignment
1
Atmosphere
1
Beziehungsmarketing
1
Brand equity
1
Brand loyalty
1
Branding
1
Corporate brand
1
Corporate culture
1
Corporate identity
1
Corporate reputation
1
Country branding
1
Designation of origin
1
Dialectical analysis
1
Diffusion brand
1
Downward extension
1
Expectancy
1
Familienunternehmen
1
Family business
1
Family business brand
1
Firmenimage
1
Herkunftsbezeichnung
1
Line extension
1
Literature review
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Brexendorf, Tim Oliver
1
Childs, Michelle
1
Faßnacht, Martin
1
Guzman, Francisco
1
Khoshnevis, Mozhde
1
Mingione, Michela
1
Parris, Denise Linda
1
Rojas-Méndez, José
1
Schmitz, Anna-Karina
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
55
Technological forecasting & social change : an international journal
25
Management review quarterly
24
International journal of production economics
21
European management journal
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
Review of managerial science : RMS
13
International journal of contemporary hospitality management
12
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
Benchmarking : an international journal
11
European journal of innovation management
11
Human resource management review
11
Management research review
11
Supply Chain Management: An International Journal
10
The TQM journal : the international review of organizational improvement
10
International Journal of Physical Distribution & Logistics Management
9
International journal of physical distribution & logistics management : IJPD & LM
9
Tourism management perspectives : TMP
9
Small business economics : an international journal
8
Supply chain management : an international journal
8
International review of financial analysis
7
Journal of purchasing and supply management
7
Marketing intelligence & planning
7
The international journal of logistics management
7
The international journal of productivity and performance management
7
International entrepreneurship and management journal
6
International journal of hospitality management
6
International journal of quality & reliability management
6
International journal of retail and distribution management
6
Journal of innovation & knowledge : JIK
6
Management Review Quarterly
6
Technovation : an international journal of technical innovation and entrepreneurship
6
The International Journal of Logistics Management
6
Cogent business & management
5
International Journal of Lean Six Sigma
5
Journal of Enterprise Information Management
5
Journal of business ethics : JOBE
5
Journal of knowledge management
5
Journal of management history
5
Journal of service management
5
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
2
Conceptualizing nation branding : the systematic
literature
review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
3
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
4
Brand extension feedback effects : what do we know and where should we go?
Childs, Michelle
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 671-689
Persistent link: https://www.econbiz.de/10011808387
Saved in:
5
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->