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~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
~type_genre:"Reference book"
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Search: subject_exact:"Corporate image"
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Corporate reputation
23
Firmenimage
23
Brand management
15
Markenführung
15
Brand image
10
Markenimage
10
Brand architecture
8
Markenarchitektur
8
Consumer behaviour
5
Corporate culture
5
Konsumentenverhalten
5
Unternehmenskultur
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Employer branding
4
HR marketing
4
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4
Corporate brand
3
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Marketing management
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Marketingmanagement
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Reputation
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Corporate image
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2
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Berndt, Adele
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1
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1
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1
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1
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1
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1
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1
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1
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The journal of product & brand management
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
51
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
Corporate reputation review
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Cogent business & management
15
Journal of communication management : an international journal
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
Psychology & marketing
13
The Academy of Management review : AMR
13
Harvard-Business-Manager : das Wissen der Besten
12
Journal of strategic marketing
12
Qualitative market research : an international journal
12
The journal of applied business research
12
International journal of retail & distribution management
11
Journal of marketing management : MM
11
Strategic management journal
11
The international journal of bank marketing : IJBM
11
The service industries journal
11
Administrative Sciences : open access journal
10
Australasian marketing journal
10
British journal of management : BJM
10
Economic research
10
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ECONIS (ZBW)
23
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
3
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
4
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
5
Take heed of those you reject : a candidate's view of employer reputation
Chen, Shuai
;
Wang, Weiwen
;
Zhou, Juan
;
Zhang, Shuyue
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 305-315
Persistent link: https://www.econbiz.de/10013552959
Saved in:
6
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
7
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
8
Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus
;
Salas, Jim
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
Saved in:
9
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
10
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
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