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~isPartOf:"The journal of product & brand management"
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Search: subject:"Product"
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Brand image
307
Markenimage
307
Brand management
297
Markenführung
297
Consumer behaviour
278
Konsumentenverhalten
277
Brand
162
Markenartikel
161
Beziehungsmarketing
81
Relationship marketing
81
Social Web
41
Social web
41
Advertising effects
36
Werbewirkung
36
Internet marketing
34
Online-Marketing
34
Marketing management
31
Marketingmanagement
31
Brand loyalty
28
Emotion
26
Brand extension
21
Markentransfer
21
Product quality
21
Produktqualität
21
Luxury goods
20
Luxusgüter
20
Markentreue
20
Viral marketing
20
Virales Marketing
20
Personality psychology
19
Persönlichkeitspsychologie
19
Corporate Social Responsibility
18
Corporate social responsibility
18
USA
18
United States
17
Brand trust
16
Confidence
16
Designation of origin
16
Herkunftsbezeichnung
16
New product development
16
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Article
366
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3
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Article in journal
368
Aufsatz in Zeitschrift
368
Collection of articles of several authors
2
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English
369
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Guzman, Francisco
9
Broyles, S. Allen
3
Fetscherin, Marc
3
Hakala, Ulla
3
Leingpibul, Thaweephan
3
Rindell, Anne
3
Sameti, Ardalan
3
Wallace, Elaine
3
Ahmad, Fayez
2
Ahmed, Zafar U.
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Brexendorf, Tim Oliver
2
Christodoulides, George
2
Coker, Kesha K.
2
Costa, Patrício
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fang, Xiang
2
Fazili, Asif Iqbal
2
Faßnacht, Martin
2
Flight, Richard L.
2
Ford, John B.
2
Fornerino, Marianela
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Grimm, Pamela E.
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jain, Varsha
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
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The journal of product & brand management
Journal of business research : JBR
995
Working paper / National Bureau of Economic Research, Inc.
839
NBER working paper series
821
NBER Working Paper
724
International journal of production research
675
International journal of production economics
627
Discussion paper / Centre for Economic Policy Research
543
SpringerLink / Bücher
499
Journal of retailing and consumer services
468
Applied economics
430
The journal of product innovation management : an international publication of the Product Development & Management Association
423
Economics letters
400
The journal of brand management : an international journal
396
IMF Staff Country Reports
364
Industrial marketing management : the international journal for industrial and high-tech firms
350
Management science : journal of the Institute for Operations Research and the Management Sciences
332
European journal of operational research : EJOR
330
CESifo working papers
314
Working paper
295
International journal of product development : IJPD
293
Technological forecasting & social change : an international journal
290
International journal of industrial organization
261
Psychology & marketing
256
American journal of agricultural economics
251
Applied economics letters
247
Economic modelling
245
IMF working papers
244
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
243
Europäische Hochschulschriften / 5
239
Energy economics
236
MPRA Paper
232
International Journal of Energy Economics and Policy : IJEEP
218
Management Science
216
IMF Working Papers
209
Food policy : economics planning and politics of food and agriculture
201
Policy research working paper : WPS
197
IEEE transactions on engineering management : EM
196
International journal of innovation management
193
International journal of product lifecycle management : IJPLM
190
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ECONIS (ZBW)
369
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product
benefits on an extra affixed label : effects on claim credibility and
product
evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
2
Is it better to communicate
product
information abstractly or concretely? : the role of consumer
product
expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
3
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new
product
development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
4
Virtually authentic : examining the match-up hypothesis between human vs virtual influencers and
product
types
Liu, Fanjue
;
Lee, Yu-Hao
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10014486343
Saved in:
5
The missing link in the evolution of
product
design : a strategy roadmap towards
product
development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
6
Are
product
design researchers and practitioners on the same page? : the way professional
product
designers view creative design
Sameti, Ardalan
;
Koslow, Scott
;
Mashhady, Arash
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 951-970
Persistent link: https://www.econbiz.de/10013407576
Saved in:
7
The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo
;
Eom, Hyo Jin
;
Spence, Charles
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
Saved in:
8
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
9
Does the economic value of new
product
announcements depend upon preannouncement signals? : an empirical test of information asymmetry theories
Mishra, Debi P.
;
Dalman, M. Deniz
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1157-1172
Persistent link: https://www.econbiz.de/10014485558
Saved in:
10
Do products branded with handwritten scripts suffer more amid
product
-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
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